Graham Hill in the Lola T370 during the Race of Champions, Brands Hatch, 1974.

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With works drives becoming hard to find, Hill set up his own team in 1973: Embassy Hill with sponsorship from Imperial Tobacco. The team used chassis from Shadow and Lola before evolving the Lola into its own design in 1975. After failing to qualify for the 1975 Monaco Grand Prix, where he had won five times, Hill retired from driving to concentrate on running the team and supporting his protege Tony Brise.