Rough but ready!

1948

h

...tough, intrepid, and at the end of the road!

MM

The world's longest-serving vehicle ceased production in 2016, after a run of 68 years. It was created in the shadow of WWII and inspired by American Jeeps and GIs that were flooding into Europe. Made from aluminium, which was in abundance thanks to the British public answering the Ministry of Information's call to hand over their iron railings, pots and pans for the war effort.

MM

Land Rover was the only automotive manufacturer to hold all three Royal Warrants from Her Majesty The Queen, His Royal Highness The Duke of Edinburgh and His Royal Highness The Prince of Wales.

"Never designed to be driven exclusively by men in uniform."

Maurice Wilkes, former Chairman of Rover