A composite structure with a heavy four-sided base with columns on each corner, on a plinth, topped with more Corinthian columns and a figure on top, the figure originally had an extended arm pointing skywards. It commemorates James Starley (1830–1881) an early pioneer of the bicycle industry. He lived and worked in Coventry. He provided two bicycles by order of Queen Victoria. Engraved drawings of him and his improved bicycle occupy the panels.